How I Built It
World Business Forum

On Tuesday, October 1, 2013, The Wall Street Journal hosted its final How I Built It event for the year, sponsored by Aflac, HP and Staples. The audience, comprised of World Business Forum VIP Platinum Pass attendees, enjoyed a continental breakfast before heading into the content portion of the morning.

WSJ Entrepreneurship Editor Vanessa O’Connell moderated a panel that included Elizabeth Cutler, Co-Founder, SoulCycle; Mike Lazerow, Founder, Buddy Media and CMO, Salesforce Marketing Cloud; and Alli Webb, Founder, Drybar.

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  • Vanessa O'Connell, Entrepreneurship Editor, The Wall Street Journal; Elizabeth Cutler, Co-Founder, SoulCycle; Mike Lazerow, Founder, Buddy Media and CMO, Salesforce Marketing Cloud; Alli Webb, Founder, DrybarCredit: Kreg Holt/kregholt.com

    Vanessa O'Connell, Entrepreneurship Editor, The Wall Street Journal; Elizabeth Cutler, Co-Founder, SoulCycle; Mike Lazerow, Founder, Buddy Media and CMO, Salesforce Marketing Cloud; Alli Webb, Founder, Drybar
    Credit: Kreg Holt/kregholt.com  

  • Credit: Kreg Holt/kregholt.com

    Credit: Kreg Holt/kregholt.com  

  • Credit: Kreg Holt/kregholt.com

    Credit: Kreg Holt/kregholt.com  

  • Credit: Kreg Holt/kregholt.com

    Credit: Kreg Holt/kregholt.com  

  • Event guest with Mike LazerowCredit: Kreg Holt/kregholt.com

    Event guest with Mike Lazerow
    Credit: Kreg Holt/kregholt.com  

  • Event guest with Elizabeth CutlerCredit: Kreg Holt/kregholt.com

    Event guest with Elizabeth Cutler
    Credit: Kreg Holt/kregholt.com