CHRISTINA M. ALFONSO (right)
Founder and CEO, Madeira Global, New York, NY
ALEXANDRA P. CART (left)
Co-Founder and Director of Strategic Development, Madeira Global, New York, NY
What is the best career advice you ever received and from whom?
CMA: As a child I was always extremely active in pursuing academic, athletic and other personal
interests, but there came a point when my father encouraged me to focus. This simple advice is
now a practice I cultivate daily.
APC: “Exercise your comparative advantages and let the quality of your work speak for you.
Never stray from your moral compass even if challenging in the short run; the long term benefit
is always worth it.” —Peter G. Peterson
What do you consider your greatest achievement?
CMA: Having the confidence to pursue a dream that gives me a sense of purpose every single day.
Bringing innovation to the financial services industry and the global investment landscape is no
small task, but I have a strong conviction about the value that we bring to the marketplace and feel
incredibly fortunate to have a business partner who is equally committed to this vision.
APC: Creating Madeira Global. It very much encompasses the core values of both my personal
and professional lives. But more so, the company and my partnership, which are one and the same
to me. To have a healthy, respectful and productive partnership takes time, effort and great care.
I’m incredibly proud of my partnership with Christina.
Describe your typical morning.
CMA: I’m usually up at sunrise, at the gym by 5:30am and then head to the office after enjoying at
least one hazelnut latte. If the weather is conducive to walking in the morning, there isn’t a season I
don’t love strolling through Central Park.
APC: I walk with my dog in Central Park, try to fit in NY1 In The Papers and read a handful of my
favorite news summaries on my way to the office.
If you could have dinner with one person, living or deceased, who would it be and why?
CMA: Nelson Mandela. How does one spend 27 years in prison and emerge with such vision and hope
for the future of humanity? His leadership, integrity and humility were second to none.
APC: Michael Bloomberg because he doesn’t beat around the bush. I’m sure he could provide a wealth
of constructive feedback in a very short period of time.
How do you relax, unwind and recharge?
CMA: Spending time either at my family home in the mountains or anywhere near the sea. I enjoy every
watersport known to man and can curl up just about anywhere with a good book or just a pen and paper
APC: Nature and laughing with my husband.
How do you prioritize and stop yourself from multi-tasking?
CMA: Being a multi-tasker is an essential part of being an entrepreneur. However, I would say it is equally
important to maintain agility in prioritizing the items of greatest added value.
APC: I have been a life-long list maker. If I’m feeling distracted I go back to my list; they help me
tremendously. My favorite app is Wunderlist. The whole Madeira team is using it now.