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TIERZA EICHNER
Founder, Pura Vida Adventures
Bend, Oregon & Malpais, Costa Rica

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What is the best career advice you ever received and from whom?

“What do you have to lose? You don’t want to have any regrets.” I can’t remember who
told me this but this statement kept me going while starting Pura Vida Adventures.
The person was right. I had nothing to lose by starting the company and you never want
to regret what you did not do.

What do you consider your greatest achievement?

Starting Pura Vida Adventures in 2003. It changed my life, and many other people’s lives,
for the best. Having a career that is healthy for you and your community is the most
fulfilling work you can have. I feel fortunate to have found my passion and my purpose.

How do you relax, unwind and recharge?

Monday Yoga, meditation, swinging in a hammock, reading a book, surfing and biking.
This combination makes my soul sing and helps me to relax.

What book was most influential for your professional motivation and success?

The Power of Now. This book is my bible and reminded me that every moment counts. It is
not a business book, but it changed my life and made me slow down and remember what
was important: To live in the moment and to remember to smell the roses. Life is way too
short and beautiful not to enjoy it, and the rat-race is all in your head.

Describe your typical morning.

I don’t have a “normal” schedule because my days vary depending on what fun there is to
be had that day and I live part time in Costa Rica and Oregon. It’s an endless summer!

Costa Rica: Surf, breakfast, yoga, hang out with retreat guests, organize the next surf camp,
respond to some emails, and a bit of computer work.

Oregon: I work hard on the business about 3 days per week so I don’t have to work much
for the rest of the week.

If you could have dinner with one person, living or deceased, who would it be and why?

Martin Luther King: He was such a passionate human being and moved the masses. The world
would not be what it is today without him. He was very instrumental in making change even
though things felt stacked against him. I think all of us would love to make change, but most of
us (including myself at times) are scared to do so. There are many people like him who have
sacrificed their lives for others and this is a very heroic and honorable way of being. Face the
fear and do it anyway.

What question would you ask another Woman of Note?

Owning a business can be very stressful and all-consuming. I would love to know how other
women “take a break” from their businesses and not think about it all the time.